In this presentation, Andrew Rodney will debunk some photographic urban legends:

• Higher ISO always produces more noise, yet ISO isn't exposure.
• All output devices are either 72 or 300 DPI.
• sRGB is all you'll ever need for your color space needs yet there are no sRGB printers.
• Why shooting raw plus JPEG ensures one isn't properly exposed. How to check!

Andrew Rodney, aka the Digital Dog, has provided services and training to photographers, designers, print shops, government agencies, as well as fortune 1000 companies since 1993. Andrew was the technical editor for Photo Electronic Imaging magazine and Professional Photographers Magazine. Andrew has been featured in: PDN, Publish, Photoshop User, Electronic Publishing, Digital Output, MacWeek, Digital Photo Pro and Professional Photographer. Andrew is the author of Color Management for Photographers, Hands on Techniques for Photoshop Users published by Elsevier. He lectures around the country on many aspects of digital imaging and color management. Andrew was one of the four instructors for the Epson Print Academy for all track 2 seminars in 2006-2007.

Andrew graduated with a BA in photography from Art Center College of Design. Corporate Annual Report and Advertising photography specializing in people with clients including Apple, GTE, Forbes, Microsoft, Smart and Final, Disney, Sony and Mrs Gooch’s. Andrew has been a Beta for Adobe Photoshop since version 2.5. and is currently an Alpha tester for Adobe Systems. Andrew is one of the principal partners of Pixel Genius LLC, a company that has created such products as PhotoKit and PhotoKit-Sharpener and PhotoKit Color.

Andrew's website is digitaldog.net